Friday, November 16, 2007
Tuesday, November 13, 2007
Escape the shame of it all, with the Ford Escape
Another week, another commercial, another ploy, that makes me wanna puke.
This commercial is pushing the green movement into a rarely tapped area of advertising: parental shame. (And quite frankly, it's about time American kids start pressuring their parents into a more earth-friendly materialistic lifestyle.)
That's right, you saw it too. Little girl unknowingly gets into her Dad's hybrid SUV, while backhandedly implying that she doesn't want to be seen with him in this particular part of town. Why? Because of the family's poor standing as environmentally conscious people. And because those people in that part of town, they only drive drive hybrids and bikes. YIkes.
I have a few thoughts about this.
- This could be one of the very first recorded case of what I see as a growing silent epidemic in this country-- the green discrimination. Luckily for this father, he had the foresight to buy a hybrid vehicle, but for those dads that didn't, they surely will face the wrath of a highly green and therefore very violent segment of society. What's a dad to do when his old earth-indifferent ways casts him and his family in the abysmal shame of a non-green class? He should try to get out, that's what. He should try to move on up, to the green side, and get himself a hybrid. Because, of course, to solve the global problem we should buy still, just buy more consciously.
What's going on? White suburbia people ain't got no where to go anymore. Can't go to the bad part of town with minorities, can't go to the yuppish part of town because of "liberals". Maybe the solution for them is to stay at home and watch more TV commercials.
- What ever happen to lying? Have kids today lost that altogether? When we were kids and embarrassed about something involving our parents, we would just lie.
Q: "Hey, is your dad drunk?"
L: "Naw.He's just happy."
Q: "Hey, is your mom wearing a halter-top?"
L: "Naw.We just donated all our clothes."
Q: "Hey, is your dad SUV an environmentally sound hybrid?"
L: "Hell yeah. We claim green."
- This commercial is just one of the many that tries to popularize the Green movement. You see it everywhere, and yes, it's damn important that we try to save this planet. But it bugs me we're always taught that to save this planet we have to buy everything anew.There's a paradox to this: although the economy needs constant consumers consuming to sustain, the earth doesn't, in fact, increased production to meet the demands of the consumers only leads to... more pollution! That's just fact, anything that needs to be made (from toilet paper to hybrid cars) needs energy in its creation. Conservatism of natural resources is never stressed in our green craze.
In many ways, this girl represents a large majority of this movement. Hardly well-informed, she,nonetheless, knows it's cool to be green, or at least, knows it's shameful to not be. Luckily, everyone works out in the end for the little environmentalist when she becomes aware that the very car she is sitting in is indeed a hybrid. The father is resound in his coolness (nothing to be shame about, he's a greeny), the TWO pull out of the driveway in their fuel-efficient SUV for SEVEN, and help to create a better world.
Yak.
This commercial is pushing the green movement into a rarely tapped area of advertising: parental shame. (And quite frankly, it's about time American kids start pressuring their parents into a more earth-friendly materialistic lifestyle.)
That's right, you saw it too. Little girl unknowingly gets into her Dad's hybrid SUV, while backhandedly implying that she doesn't want to be seen with him in this particular part of town. Why? Because of the family's poor standing as environmentally conscious people. And because those people in that part of town, they only drive drive hybrids and bikes. YIkes.
I have a few thoughts about this.
- This could be one of the very first recorded case of what I see as a growing silent epidemic in this country-- the green discrimination. Luckily for this father, he had the foresight to buy a hybrid vehicle, but for those dads that didn't, they surely will face the wrath of a highly green and therefore very violent segment of society. What's a dad to do when his old earth-indifferent ways casts him and his family in the abysmal shame of a non-green class? He should try to get out, that's what. He should try to move on up, to the green side, and get himself a hybrid. Because, of course, to solve the global problem we should buy still, just buy more consciously.
What's going on? White suburbia people ain't got no where to go anymore. Can't go to the bad part of town with minorities, can't go to the yuppish part of town because of "liberals". Maybe the solution for them is to stay at home and watch more TV commercials.
- What ever happen to lying? Have kids today lost that altogether? When we were kids and embarrassed about something involving our parents, we would just lie.
Q: "Hey, is your dad drunk?"
L: "Naw.He's just happy."
Q: "Hey, is your mom wearing a halter-top?"
L: "Naw.We just donated all our clothes."
Q: "Hey, is your dad SUV an environmentally sound hybrid?"
L: "Hell yeah. We claim green."
- This commercial is just one of the many that tries to popularize the Green movement. You see it everywhere, and yes, it's damn important that we try to save this planet. But it bugs me we're always taught that to save this planet we have to buy everything anew.There's a paradox to this: although the economy needs constant consumers consuming to sustain, the earth doesn't, in fact, increased production to meet the demands of the consumers only leads to... more pollution! That's just fact, anything that needs to be made (from toilet paper to hybrid cars) needs energy in its creation. Conservatism of natural resources is never stressed in our green craze.
In many ways, this girl represents a large majority of this movement. Hardly well-informed, she,nonetheless, knows it's cool to be green, or at least, knows it's shameful to not be. Luckily, everyone works out in the end for the little environmentalist when she becomes aware that the very car she is sitting in is indeed a hybrid. The father is resound in his coolness (nothing to be shame about, he's a greeny), the TWO pull out of the driveway in their fuel-efficient SUV for SEVEN, and help to create a better world.
Yak.
Tuesday, November 6, 2007
Human energy
I'm going to start a new series of blogs based on the television commercials that I can't stand. I never thought it would come to this, but the industry has pushed me too too far. Let me just say that I don't even watch that much television anymore, but every time I do, I can't help but get violently disgusted over the pettiness of this product-pedaling machine. I can't stand it!
I've already blog about my hatred for those GMC "This is our country" commercials. The very first commercial, which included spliced clips of the atomic cloud exploding over Japan, has hit a core with it's middle American demographics, and spun subsequent commercials along the same theme played to the same song. And I don't see an end in sight. They work, and they're damn easy to make. Just take any movie clip that exemplifies "Americano heroic," slow-mo it down, and play it to this chorus: "This is ooour counntry." Found this spoof ad on youtube that's parody the one sided americanoism well.
The current ad I can't really stand is Chevron's Human Energy. Simply put, it's a campaign to humanized an oil company. I find this kinda creepy because U.S Law already defines and gives corporation the rights of an individual. Under the law, this company is already a person who is entitled to life, liberty, and the pursuit of happiness. So, what kind of person spends money to prove to the world that he is indeed a good person? Someone I don't trust.
A company like this can not be humanized. The nature of this company, and all companies, is to profit. With that kind of inert feeding nature, it now wants the public to believe that its' belly is full, and can now exert its' own energy to solve the energy issue.
I don't know what to say, but this is horse crap, and they're selling it as steroids. What the hell do they mean by Human energy anyways? I hear the slogan, and envision what "human energy" was at one time in this country-- slavery. Yeah, it's not exactly pleasant to hear, but it's the truth. Slavery was a form of hatred and domination, but it was also a cog for profitability; a source of cheap/free labor based on human energy. So with that lens, I'm beginning to see this commercial more as a subtle threat to enslave the human race, rather than a personification of a company. Pretty soon, Chervon will rule the world not by their current methods of altering foreign policies, despoiling poorer nations, or by billion dollar ad campaigns, but rather by owning gigantic power plants where human beings are pushing a giant wooden wheel of pain. Like this one.
Maybe Chervon will encapsule everybody in a gel container and use our body heat to fund their headquarters ala the Matrix. Whatever they decide to do, at least they won't be an oil company any longer after the duration of these commercials.
I've already blog about my hatred for those GMC "This is our country" commercials. The very first commercial, which included spliced clips of the atomic cloud exploding over Japan, has hit a core with it's middle American demographics, and spun subsequent commercials along the same theme played to the same song. And I don't see an end in sight. They work, and they're damn easy to make. Just take any movie clip that exemplifies "Americano heroic," slow-mo it down, and play it to this chorus: "This is ooour counntry." Found this spoof ad on youtube that's parody the one sided americanoism well.
The current ad I can't really stand is Chevron's Human Energy. Simply put, it's a campaign to humanized an oil company. I find this kinda creepy because U.S Law already defines and gives corporation the rights of an individual. Under the law, this company is already a person who is entitled to life, liberty, and the pursuit of happiness. So, what kind of person spends money to prove to the world that he is indeed a good person? Someone I don't trust.
A company like this can not be humanized. The nature of this company, and all companies, is to profit. With that kind of inert feeding nature, it now wants the public to believe that its' belly is full, and can now exert its' own energy to solve the energy issue.
I don't know what to say, but this is horse crap, and they're selling it as steroids. What the hell do they mean by Human energy anyways? I hear the slogan, and envision what "human energy" was at one time in this country-- slavery. Yeah, it's not exactly pleasant to hear, but it's the truth. Slavery was a form of hatred and domination, but it was also a cog for profitability; a source of cheap/free labor based on human energy. So with that lens, I'm beginning to see this commercial more as a subtle threat to enslave the human race, rather than a personification of a company. Pretty soon, Chervon will rule the world not by their current methods of altering foreign policies, despoiling poorer nations, or by billion dollar ad campaigns, but rather by owning gigantic power plants where human beings are pushing a giant wooden wheel of pain. Like this one.
Maybe Chervon will encapsule everybody in a gel container and use our body heat to fund their headquarters ala the Matrix. Whatever they decide to do, at least they won't be an oil company any longer after the duration of these commercials.
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