Tuesday, November 6, 2007

Human energy

I'm going to start a new series of blogs based on the television commercials that I can't stand. I never thought it would come to this, but the industry has pushed me too too far. Let me just say that I don't even watch that much television anymore, but every time I do, I can't help but get violently disgusted over the pettiness of this product-pedaling machine. I can't stand it!

I've already blog about my hatred for those GMC "This is our country" commercials. The very first commercial, which included spliced clips of the atomic cloud exploding over Japan, has hit a core with it's middle American demographics, and spun subsequent commercials along the same theme played to the same song. And I don't see an end in sight. They work, and they're damn easy to make. Just take any movie clip that exemplifies "Americano heroic," slow-mo it down, and play it to this chorus: "This is ooour counntry." Found this spoof ad on youtube that's parody the one sided americanoism well.

The current ad I can't really stand is Chevron's Human Energy. Simply put, it's a campaign to humanized an oil company. I find this kinda creepy because U.S Law already defines and gives corporation the rights of an individual. Under the law, this company is already a person who is entitled to life, liberty, and the pursuit of happiness. So, what kind of person spends money to prove to the world that he is indeed a good person? Someone I don't trust.

A company like this can not be humanized. The nature of this company, and all companies, is to profit. With that kind of inert feeding nature, it now wants the public to believe that its' belly is full, and can now exert its' own energy to solve the energy issue.

I don't know what to say, but this is horse crap, and they're selling it as steroids. What the hell do they mean by Human energy anyways? I hear the slogan, and envision what "human energy" was at one time in this country-- slavery. Yeah, it's not exactly pleasant to hear, but it's the truth. Slavery was a form of hatred and domination, but it was also a cog for profitability; a source of cheap/free labor based on human energy. So with that lens, I'm beginning to see this commercial more as a subtle threat to enslave the human race, rather than a personification of a company. Pretty soon, Chervon will rule the world not by their current methods of altering foreign policies, despoiling poorer nations, or by billion dollar ad campaigns, but rather by owning gigantic power plants where human beings are pushing a giant wooden wheel of pain. Like this one.

Maybe Chervon will encapsule everybody in a gel container and use our body heat to fund their headquarters ala the Matrix. Whatever they decide to do, at least they won't be an oil company any longer after the duration of these commercials.

No comments: